Social Media Australia
Social networking is one area that has grown phenomenally over the past few years.
The web is evolving, and users want more and more from their online experience. Instead of just reading information, users want to be able to interact, communicate and feel part of an online community. Uploading photos, blogging, wikis or social networking are all interactive elements that are making up the Web 2.0 world, and business are beginning to realize the potential this offers them.
Sites such as MySpace, Flickr and Facebook are bringing together people from around the world and allowing them to communicate, either on a social or business level online, and for business it’s now becoming a value added feature they need to have in their marketing arsenal.
Facebook has grown in popularity and is now one of the most popular social networking websites, with over 58 million active users around the world. The launch of Facebook Platform in March 2007, allowing any developer to build new applications for use on the site, has provided the ideal opportunity for business to create their own business branded applications, and reach some of this potential audience.


