ireckon blog

our team offer up their best tips and words of wisdom

Ireckon.com Web Design Brisbane Australia

January 2009

Black Hat Series No.6 - Hidden Text

Posted by: Andy on 11 Sep 2008 @ 5:50 pm Category: Search Engine Optimisation

This is post #6 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about Black Hat SEO strategies and techniques. Over the course of this series, we have outlined some of the Pros and Cons of White Hat vs Back Hat Optimisation Strategies,  
provided an overview of the various guidelines by the bigger search engines, outlined some of the implications of...


Black Hat Series No.5 - Doorway Pages Exposed

Posted by: Andy on 15 Jul 2008 @ 4:56 pm Category: Search Engine Optimisation

This is post #5 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques.

Over the course of this series, we have outlined some of the Pros and Cons of White Hat vs Back Hat Optimisation Strategies, provided an overview of the various guidelines by the bigger search engines, outlined some...


Google's Views on what makes a Good SEO

Posted by: Andy on 3 Jul 2008 @ 4:27 pm Category: Search Engine Optimisation

Google has recently revised and republished an article entitled - "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?" - As a part of this updated article Google outlines some of the benefits of SEO.  The benefits mentioned in the article are:

  • Reviewing and providing recommendations on your site content or structure
  • Technical advice on...

Black Hat Series No.4 :
Help !! my website has been penalised - What Can I Do ?

Posted by: Andy on 27 Jun 2008 @ 10:50 pm Category: Search Engine Optimisation

This is post #4 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques. The last post in this series described Search Engine Guidelines - where they are, and why they are important.

This post looks at how you can tell if you have been penalised - and what you can do about it.

Oh No...I...


Black Hat Series No.3 - Search Engine Guidelines

Posted by: Andy on 31 May 2008 @ 1:42 pm Category: Search Engine Optimisation

This is post #3 in "The Black Hat Series" - a series of blog posts aimed at educating website owners about the promise and pitfalls of Black Hat SEO strategies and techniques. The last post in this series described some of the implications (i.e. penalties) of using optimisation strategies which contravene search engine guidelines.

This post looks at some of the guidelines outlined by the...

Black Hat Series No. 2 - Black Hat SEO Penalties

Posted by: Andy on 5 May 2008 @ 10:27 pm Category: Search Engine Optimisation

OK, so you've heard that Black Hat SEO techniques can give you a quick (and sometimes massive) boost in rankings and traffic. Sounds just like what you are after? But what are the implications of using some of these techniques? What are the risks involved?

This is post #2 in The Black Hat Series - a series of blog posts aimed at educating website owners about the the promise and pitfalls...


The Black Hat Series No. 1 - Black Hat vs White Hat

Posted by: Andy on 23 Apr 2008 @ 5:55 pm Category: Search Engine Optimisation

This is the 1st in The Black Hat Series of blog posts - which was inspired by my realisation that businesses are increasingly being caught out and penalised for using "spammy" techniques to try and optimise and raise the profile of their websites. I acknowledge that some of these implementations are certainly intentional attempts to "trick" the search engines into giving their sites...


The potential costs of SEO Ignorance

Posted by: Andy on 17 Apr 2008 @ 9:41 pm Category: Search Engine Optimisation

I recently attended a world class Search Marketing conference in Sydney and was very fortunate to have the opportunity to meet up with some of the international "stars" of Search Engine Marketing. People like Danny Sullivan, Rand Fishkin and Gord Hotchkiss - along with some of the "influencers" in the industry from Google and Microsoft.

Australia has long been considered by some to be...


Is Your Website Optimised

Posted by: Andy on 31 Mar 2008 @ 8:20 am Category: Search Engine Optimisation

Once upon a time (and not that long ago), for many businesses, simply having a website was a virtual guarantee of getting online traffic and inquiries. However, in the increasingly cluttered and competitive world of the internet – with more and more businesses recognising the benefits of an online presence, it is becoming increasingly difficult for business owners to get their websites...

Search Engine Rankings - Long term results

Posted by: Darryl on 20 Mar 2008 @ 11:51 pm Category: Search Engine Optimisation

We regularly get asked for some magic bullet or quick fix to get to the top of Search Engine results.

For many sites we see there is a bit of a quick fix, just getting the basics done right, or near right (if you want to stay away from the engines radar for being too perfect), but most of the site owners wanting the magic bullet are in tough categories.

I have been involved with SEO since...


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